We crafted a video for a bank that didn’t contain a single number, chart, or executive with memorized talking points. We told a story that applies to so many SBOs in the country and people responded to that immediately, leading to new business for the bank.
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HSBC Café Vert
As part of their small business spotlight series, we focused on the story of an immigrant family who built a business with help from the bank.
HSBC wanted to spotlight their commitment to small business owners (SBOs). The bank wanted a series of videos to focus on the SBOs, rather than financials. How can the SBO’s stories be told authentically while still serving the bank’s needs?
We crafted a video for a bank that didn’t contain a single number, chart, or executive with memorized talking points. We told a story that applies to so many SBOs in the country and people responded to that immediately, leading to new business for the bank.
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