Sotheby’s hosts auctions for bidders in person, on the phone, and online. What’s the best way to capture the essence of a live event for viewers? Atlantic presented the auction for what it was: a dramatic and intense experience for bidders and for viewers.
Atlantic’s technical director guided each camera operator on the who, what, where, and when to shoot, and then live-switched to other cameras to maximize the real-time drama of a Sotheby’s auction. The final piece was captured for all bidders experience in the moment, and the live cut was made available to the public for posterity.