COMMUNICATIONS
UBS
The Burish Group, a wealth management firm, wanted to introduce prospective clients to their team, and the UBS Wealth Way.
The key to this video was simple: it had to instill trust in a prospective client that visits the Burish Group’s website. By showcasing the team at work, and with intimate slow motion portraits, you feel the weight and breadth of their expertise as well but still keeps them grounded and approachable. The video plays more as a trailer for the team, enticing prospective clients to learn more about them and the UBS Wealth Way.
We conceptualized the video, consulted on its script, storyboarded it, and captured aerial footage in Madison and Milwaukee to establish the setting and region the Burish Group operates within. By taking a more filmic approach to visualizing, shooting and editing the video, we gave it a distinct look and feel that makes this group stand out amongst other wealth management firms.